V-Core AI (by Virtualyyst)
A brand identity for an AI lab that's building for people, not benchmarks.
A confident, future-facing brand for an AI innovation lab building immersive products across AR, VR, cinematic AI, and gamification — with a 60+ page guidelines document carrying it across every surface.
V-Core AI is the innovation lab arm of Virtualyyst — a team building immersive products across AR, VR, cinematic AI, and interactive gamification for enterprise clients in manufacturing, BFSI, telecom & media, and health care. The brand had to read as serious, research-driven infrastructure, while still feeling future-facing enough for the kind of work the lab actually ships.
- A wordmark and system glyph built around a custom ‘V’ and an asterisk that does multiple jobs across the identity.
- A two-typeface system — Architype Ballmer for the logo, Codec Pro for body and interface — tuned for technical density without going cold.
- A colour system anchored in a vivid accent orange (#ff5b15) and a charcoal-and-white base, with a defined gradient for hero surfaces.
- A supplementary pattern language built from the asterisk and curved grid lines — usable on a coaster, a billboard, or a slide.
- A full guidelines document covering legal, contrast, supplementary patterns, and industry-vertical usage.
One identity carrying the lab across out-of-home, the marketing site, the pitch deck, and the product. The system has a single voice from the brand mark down to the empty-state copy.
