A boring process
that ships fast.
Strategy first, always. Two-week sprints. Demoable every Friday. No open-ended retainers.
Discover & define
One week to interrogate the problem before we propose a solution.
- Goals, users, constraints, and success metrics on a single page
- A technical and creative scope written by the people who will do the work
- A fixed-price quote with no asterisks
- A clear answer on whether we are the right studio — and if not, who is
A scoped plan you can take to another studio if you choose to.
Design & build
Two-week sprints, demoable every Friday, deployed to staging continuously.
- Identity systems and product surfaces, designed in the open
- Production code in your repository on your infrastructure from week one
- A weekly demo with the people doing the work — design and engineering together
- A staging environment that mirrors production from day one
- No "design phase" then "dev phase" — design and build run in parallel
A working product on staging, every Friday, until launch.
Launch & grow
Go-live, observability, performance, and incremental improvement.
- Production launch with monitoring, error tracking, and rollback rehearsed
- A monthly improvement cycle prioritised against your business metrics
- Architecture reviews so technical debt does not pile up silently
- A direct line to the people who built it when something breaks
Kaizen — small, honest improvements shipped weekly, not heroic rewrites every two years.
No surprises. Here's how most projects are shaped before anyone signs anything.
A defined scope, a fixed price, and a delivery date that doesn't move. Best for: new products, redesigns, and discrete feature builds where the requirements are clear enough to scope. We write the spec together in Phase 1 — you approve it before any work starts.
A committed engineering capacity every two weeks — your sprint, your priorities, our team. Best for: ongoing product development, team augmentation, and situations where the backlog evolves faster than a fixed scope can track. Priced by the capacity you commit; 30 days' notice to wind down.
Phase 1 — the scoping week — is free regardless of whether you hire us. At the end you have a written technical and creative spec, a fixed-price quote, and a clear answer on whether we're the right team. No obligation, no drip campaign.
These are shapes, not menus. Every project is scoped from scratch — we don't sell packages. If your situation doesn't fit either shape cleanly, tell us in the contact form and we'll figure out what makes sense.
Want to start with
phase one?
Phase one is free, and finishes in a week. You leave with a plan, regardless of whether you hire us.