A4U® — Process

A boring process
that ships fast.

Strategy first, always. Two-week sprints. Demoable every Friday. We don't do retainers on vibes.

/ 01
Free intro

Discover & define

One week to interrogate the problem before we propose a solution.

~ 5 working days
What we deliver
  • Goals, users, constraints, and success metrics on a single page
  • A technical and creative scope written by the people who will do the work
  • A fixed-price quote with no asterisks
  • A clear answer on whether we are the right studio — and if not, who is
You walk away with

A scoped plan you can take to another studio if you choose to.

/ 02
Fixed scope, fixed price

Design & build

Two-week sprints, demoable every Friday, deployed to staging continuously.

8–16 weeks typical
What we deliver
  • Identity systems and product surfaces, designed in the open
  • Production code in your repository on your infrastructure from week one
  • Weekly demo with the whole team — engineering, design, strategy
  • A staging environment that mirrors production from day one
  • No "design phase" then "dev phase" — design and build run in parallel
You walk away with

A working product on staging, every Friday, until launch.

/ 03
Forever-ish · cancel anytime

Launch & grow

Go-live, observability, performance, and incremental improvement.

Monthly engagement
What we deliver
  • Production launch with monitoring, error tracking, and rollback rehearsed
  • A monthly improvement cycle prioritised against your business metrics
  • Quarterly architecture reviews so technical debt does not accumulate silently
  • A team on call when something breaks at 2am
You walk away with

Kaizen — small, honest improvements shipped weekly, not heroic rewrites every two years.

A4U® — 07 / Let’s talk

Want to start with
phase one?

Phase one is free, and finishes in a week. You leave with a plan, regardless of whether you hire us.