Styyle AI
An AI stylist that reads the room, then dresses it.
A brand and pitch system for an AI stylist app — built to raise a seed round and land on the App Store with the same posture.
Brand identityPitch deckApp iconLaunch microsite
The brief
A two-founder team raising a seed round and shipping the first version of their iOS app in the same quarter. They needed one brand that read as fashion-credible to investors and fashion-credible to end users — without two separate visual systems.
What we shipped
- A wordmark that survives at 16px (App Store row) and at 800px (deck cover slide).
- A type system in a single weight, used differently in editorial and product contexts.
- A 14-slide investor pitch deck with the same visual language as the app screens.
- A pre-launch microsite the founders could send investors and press from a single link.
- App icon variants for seasonal updates.
Outcome
From first call to App Store submission in nine weeks. One visual system, used end to end, with no rebrand needed at launch.