Pro-V Foods
A packaging system that earns its shelf.
A shelf-first packaging system for a D2C food brand — built to win the half-second glance and survive a year of SKU expansion.
Packaging designIdentity refreshPrint productionDieline engineering
The brief
Pro-V was launching a new D2C line — six SKUs at first, but with a clear ambition to expand to 24+ inside twelve months. We needed a packaging system that could carry the new range without re-designing every box.
What we shipped
- A modular packaging grid that holds product name, flavour profile, and nutritional information in fixed positions across the range.
- A flavour-coded palette: every new SKU picks a colour, the rest of the system stays untouched.
- Dielines optimised for shipping efficiency — fewer empty corners, lower dimensional weight.
- Type-driven hero panels that read as bold from across the aisle and read as elegant in the hand.
- A print spec sheet the manufacturer could quote against, line by line.
Outcome
Eight SKUs live and three more in production. The next flavour takes a week from sign-off to print — not eight.