Pro-V Foods (Prov Foods Pvt Ltd)
Everyday nutrition, designed to read as such on the half-second glance.
Packaging and identity for Pro-V Select — a Mumbai-made everyday-nutrition range of almonds, premium nut mixes, and soaked snacks, built to read as bold on shelf and as clean in the hand.
Packaging designBrand markPrint-ready dielinesIllustration
The brief
Pro-V Foods sells everyday-nutrition snacks — almonds, premium nut mixes, and the soaked dry-fruit range — out of Navi Mumbai. The packaging had to read as bold on the shelf, clean in the hand, and consistent across a growing range without redesigning every pouch.
What we did
- A pouch system with the certifications strip (“Whole Natural / High Fibre / Anti Oxidant Rich”) locked at the top of every SKU.
- A brand mark and pro-V wordmark that wrap the gusset, so the pack reads even when it isn’t facing front.
- A back-of-pack template that gives the nutrition panel the room it needs without crowding the brand voice.
- A sub-brand inside the range — “Good Morning Sunshine” and the illustrated Soaked Squad — for the soaked-nuts line.
The result
One packaging system carrying the California Almonds hero, the Premium Nut Mix, and the Soaked range, with the artwork and dielines ready for the next SKU the moment the recipe lands.
